Cambrian Mountain Initiative
Part of an initiative inspired by HRH The Prince of Wales
A new, local butchers group is the latest development in sales of the Cambrian Mountains lamb.
Four quality butchers have joined forces to promote Cambrian Mountains lamb ‘newydd’ locally. The lamb is special, new season mountain lamb from the unspoilt Cambrian Mountains of Wales. The launch will be marked by HRH The Prince of Wales during a visit to Tregaron.
Cambrian Mountains lamb is produced locally by a farmer’s marketing venture. The group includes 22 farming families who have joined together to sell their delicious mountain meat locally and to a wider audience throughout the UK.
The four local butcher shops involved are Mathews Butchers (Llandovery); Bob the Butcher (Rhayader); Rob Rattray (Aberystwyth); Gary Jones (Tregaron). They will be stocking and promoting the branded Cambrian Mountains lamb ‘newydd’ to locals and tourists during the summer period and an attractive, special half lamb Cambrian Mountains food pack is planned.
‘Newydd’ is the Welsh word for ‘new’ and the arrival of the first quantities of the new season, sweet, succulent lamb down from the mountains is always eagerly anticipated. It marks the start of the annual July-January season for sales of the lamb to consumers.
The seasonal Cambrian Mountains lamb meat comes from special, native breeds that are traditionally farmed in ‘hefted’ flocks on farm-assured farms that use the old Welsh ‘Hafod and Hendre’ system (see Editor’s notes below).
HRH The Prince of Wales is known for his support of traditional, upland farms in inhospitable landscapes and is now President of the wide ranging Cambrian Mountains Initiative.